Google Ads is constantly evolving, and one of the most exciting areas of development is the use of artificial intelligence (AI). AI is being used to improve every aspect of the Google Ads experience, from campaign creation and optimization to reporting and analysis.
Google Ads has been using AI for many years, but it wasn’t until 2023 that Google’s CEO – Sundar Pichai announced a new era of AI-powered ads.
Here are some of the latest AI-powered features in Google Ads:
Performance Max:
Performance Max is a new campaign type that uses AI to help you achieve your marketing goals across all of Google’s ad channels. With Performance Max, you can set your desired ROAS or CPA, and Google will automatically optimize your campaigns to deliver the best results.
Performance Max campaigns can be used for a variety of marketing goals, including:
- Increasing website traffic
- Generating leads
- Driving sales
- Increasing app installs
Smart Bidding:
Smart Bidding is a set of AI-powered bidding strategies that can help you improve your return on investment (ROI). Smart Bidding strategies automatically adjust your bids to maximize conversions, conversions value, or ROAS.
There are a variety of Smart Bidding strategies available, each with its own strengths and weaknesses. The best Smart Bidding strategy for your business will depend on your specific goals and objectives.
Automated Insights:
Automated Insights is a new feature that provides you with personalized recommendations for improving your campaigns. These recommendations are based on your historical performance and the latest AI insights from Google.
Automated Insights can help you identify areas where you can improve your campaigns, such as improving your ad copy, targeting, or bidding.
Reporting and Analysis:
Google Ads offers a wide range of reporting and analysis tools that can help you track the performance of your campaigns and make informed decisions about your marketing strategy. These tools are now being enhanced with AI to provide you with more insights and recommendations.
Google Ads reporting tools can help you track a variety of metrics, including:
- Clicks
- Impressions
- Cost
- Conversions
- Conversion value
By tracking these metrics, you can gain insights into the performance of your campaigns and make adjustments as needed.
How Can AI Help Your Business?
AI can help your business in a number of ways, including:
Reaching more customers:
AI can help you reach more customers by showing your ads to the right people at the right time.
Improving your ROI:
AI can help you improve your ROI by optimizing your bids and targeting your ads more effectively.
Saving you time:
AI can help you save time by automating many of the tasks involved in running a Google Ads campaign.
Making better decisions:
AI can help you make better decisions about your marketing strategy by providing you with more insights and recommendations.
If you’re looking for a way to improve your Google Ads campaigns, AI is a powerful tool that can help you achieve your goals.
How to Get Started with AI in Google Ads:
To get started with AI in Google Ads, you’ll need to create a new campaign or upgrade an existing campaign to a Performance Max campaign. Once you’ve created or upgraded your campaign, you can choose from a variety of Smart Bidding strategies. You can also use Automated Insights to get personalized recommendations for improving your campaigns.
If you’re not sure where to start, you can always consult with a Google Ads expert. They can help you understand how AI can benefit your business and set up your campaigns for success.
Here are some additional tips for using AI in Google Ads:
Use AI to create more effective ad copy:
AI can help you generate more effective ad copy by understanding the intent of your target audience and crafting messages that are tailored to their needs.
Use AI to target your ads more effectively:
AI can help you target your ads more effectively by understanding the demographics and interests of your target audience.
Use AI to optimize your bids:
AI can help you optimize your bids by understanding the value of each conversion and bidding accordingly.
Use AI to get personalized recommendations:
AI can provide you with personalized recommendations for improving your campaigns. These recommendations are based on your historical performance and the latest AI insights from Google.
By following these tips, you can use AI to improve the performance of your Google Ads campaigns and achieve your goals with best digital marketing strategies.
All the best.
